WHO ARE WE?
WHO ARE WE?
We are a lifestyle brand inspired by adventure. We believe that where you come from, the places you go, and the adventure in-between, makes you who you are. That's where our slogan "Pride Yourself" comes from. Have some pride in your roots. We have southern roots, but we're determined to cover every inch of this beautiful country.
Over the last seven years we’ve been able to travel the country on road trips; we like to call them YarTrips. The first trip we did was completely on a whim. The four oldest Yarbroughs loaded up a Honda and shot west destined for the Grand Canyon. We had no idea how we were going to make it work, let alone what it would turn into. We coined the name YarTrip and posted our photos and stories through Facebook and Twitter, not really expecting anyone to care. "Oh it’s just the Yarbroughs up to their usual shenanigans." We did it as a way to keep our parents and grandparents up-to-date. Sure enough we grabbed the attention of our friends and they demanded we post more updates.
Each year after that first trip in 2009 we’ve been blessed to continue the YarTrips. In 2013 we celebrated as we crossed off the last of the Lower 48 leaving only Alaska and Hawaii to conquer. We hope to keep this tradition alive for many years to come. There is always going to be a road that we haven't traveled. We hope to inspire you to take to the road, get out, and explore. Let's create a community of people that loves this incredible country and wants to share their own stories. Please keep in touch with us on our social media and post your photos, videos, and stories from all over. Everything from diving off cliffs, wake-boarding on Lake Tahoe, catching a game at Fenway, enjoying a tailgate in Athens, hiking up mountains, to snowboarding down them; each adventure you go on could use a piece of 'Merica Clothing. #TeamMerica #PrideYourself